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Creative Life Holdings and its principal, Colin Sutherland, have announced the acquisition of Bobit Business Media (“Bobit”).
Founded by Ed Bobit in 1961, Bobit was family-owned until its acquisition by Gemspring Capital Management in 2018. Gemspring and its management team successfully guided Bobit through the challenges of the pandemic by continuing to deliver highly targeted marketing solutions to each of its customers. Bobit remains the most trusted voice in the fleet, auto dealer, public safety, health, wellness, and beauty industries.
Colin Sutherland will take the helm as CEO of Bobit, leveraging his extensive experience to build on Bobit’s legacy of excellence, while driving innovation and growth.
Commenting on the transaction Sutherland said, “Late last year, I began exploring the relationship between content creation, content delivery, content consumption, and measuring outcomes. In August, I retired from Geotab and bought a film production studio to produce streaming content – connecting the stories of small business owners, the headwinds they are facing, and the ecosystem of companies that offer solutions. The truth is that most small business owners don’t have business operations, IT departments, or procurement departments to help evaluate options. I want to help solve some of the puzzles, but time is of the essence. I could not grow my production studio quickly enough to have a positive impact on business owners.”
Sutherland recognized that with Bobit, he would have an organization aligned with his mission. “There has never been a more challenging time to be a business owner and marketer. I assure our partners that we will continue to be your trusted partner in marketing, to help you evaluate options for your brand awareness and share of market goals. I assure you that our content and events will remain authentically people-engaged experiences.”
Fort Capital Partners acted as financial advisor to Sutherland on the acquisition.