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On March 24, 2025, Purpose Unlimited Inc. (“Purpose”), a Canadian financial services firm, announced that it has entered into a binding agreement to acquire all of the issued and outstanding shares of Steadyhand Investment Management Ltd. (“ShIM”) and Steadyhand Investment Funds, Inc. (“SIFI”, and together with ShIM, “Steadyhand”), an independent wealth management firm based in Vancouver.
Founded in 2006, with more than $1.3 billion in assets across 3,900 investors, Steadyhand is a trusted investment manager for Canadians. With a focus on outcome-based investing and low-fee mutual funds, Steadyhand strives to deliver personalized advice with a human touch, ensuring a meaningful experience for every client.
The transaction will increase Purpose’s total assets to over $30 billion and will combine Steadyhand’s personalized client service with Purpose’s advanced technology platform and investment management capabilities. This will accelerate both companies’ commitment to empowering Canadian investors with the tools and advice they need to succeed.
The transaction is conditional on regulatory approvals and approval by the unitholders of the investment funds managed by Steadyhand.
Fort Capital Partners is acting as financial advisor to Steadyhand.